Heineken: XLperience

Fred Aven

Heineken: XLperience

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‘At ease in all situations/ with all people, Heineken is the reference of the Man of the World and helps him make of each moment the most unique & surprising experience possible’

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An engaging interactive experience on Facebook as part of the campaign to launch the new ‘Showcase 1litre’ bottle for Heineken through agency Megalo, directed by Fred Aven.

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Taking inspiration from Rube Goldberg machines, we created a machine where interactivity and storytelling make us travel in a Heineken universe from its origins to today.

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At the end of the experience the user can enter a prize draw.

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The experience was created using real model parts and cogs. These were photographed and the assets used to create the machine.

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The bottle cap and interactions were flash animation, background layers used code to animate these elements.

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