volkswagen raisins

Amelia Hashemi

Volkswagen: Raisins

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Volkswagen once again brings people together in these thought-provoking spots, directed by Amelia Hashemi. Volkswagen Raisins proves it’s not just about the car, but about what happens in the car that’s important.

In Raisins, we sit in on a conversation between a mother and her adult daughter. It’s clear that the mother is experiencing forgetfulness and tends to repeat herself. Yet, they share a beautiful moment as they pass a blooming tree.

Raisins Volkswagen
Raisins Volkswagen
Raisins Volkswagen
Raisins Volkswagen

In this powerful narrative, Volkswagen reminds us that it’s not just here to get us from A to B, but provide us a place for some of our most important moments.


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