Virtual Influencer

Maximilian Niemann

Virtual Influencer

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‘Virtual influencers are usually very constraining in terms of contracts & production. Using real-time technology, we have created a new pipeline and are now able to create virtual beings that brands can own. We create content for brands at the speed of culture and stay ahead of yesterday’s news.’

Max Niemann, Director, UNIT9

The background

Virtual influencers are poised to become the trendsetters, tastemakers, and style icons of the next generation. They are traditionally managed by talent roster companies, for one-off collab deals with brands, and they inherited a High-end production value from a traditional film/animation production POV, where traditional animators, modellers, renderers, and dozens of specialised jobs have to work on a single render. 

 

Virtual Influencer
Virtual Influencer
Virtual Influencer
Virtual Influencer

The execution

We can overcome current limitations using real-time production techniques and VFX to create content instantly with game engines instead of traditional 3D animation software.

 

Virtual Influencer
Virtual Influencer

The process is simplified to the maximum. Detect a trend on TikTok or any other social media channel. Let us know, a few hours later we have a ready to shoot actor, and you can have your virtual influencer mimicking the trend in less than a day…We have simplified the process enough to be very fast, and cost-efficient.

 

Virtual Influencer
Virtual Influencer
Virtual Influencer
Virtual Influencer

‘Virtual Influencers have almost three times more engagement than real influencers.* Their existence is virtual, but their influence is real.’

*Hype Auditor Report
Virtual Influencer

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