Kraft: The Baconizer

Kraft: The Baconizer

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The Baconizer is a little campaign that we created with CP+B to promote the Kraft Sharp Cheddar and Bacon brand.

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By clicking on a giant Kraft button, visitors were able to ‘baconize’ the BleacherReport, transforming the sports site into a bacon filled haven. Users also had the chance the “baconize’ Yahoo’s sports site.

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The team used stop motion software to precisely line up real bacon, laying it out and pinning it to the structure of the website to form the ‘baconized’ version.

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The end result was a tantalising digital experience, bringing excitement to an otherwise standard website layout.


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