McDonald's: Monopoly Original Race

Fred Aven

McDonald's: Monopoly Original Race

Play video

The McDonald’s Monopoly Original Race promotion is run every year, involving an on-pack promotion, which gives customers vouchers showing a promo code with products they buy from McDonalds. With this code, the customer goes online and enters the game designed this year by UNIT9, to have a chance to win 10,000 Euro every day.

UNIT9 - McDonald's: Monopoly Original RaceUNIT9 - McDonald's: Monopoly Original RaceUNIT9 - McDonald's: Monopoly Original Race

To make the win/no win situation more fun and engage users, UNIT9 directors collective Helpful Strangers were asked to create a YouTube channel takeover. The race takes place on a gigantic version of the Monopoly board in a flash based branded YouTube channel.

UNIT9 - McDonald's: Monopoly Original Race

Using facebook connect, the users profile picture is embedded in one of the runners. In addition to the youtube channel takeover, UNIT9 also designed a trailer and an interactive MSN banner to direct users to the game.

Creative Development

UNIT9 - McDonald's: Monopoly Original Race

The creative development of a project begins with inspriration, drafts and sketches. At first, Helpful Strangers drafted characters and developed their movement.

UNIT9 - McDonald's: Monopoly Original RaceUNIT9 - McDonald's: Monopoly Original RaceUNIT9 - McDonald's: Monopoly Original Race


UNIT9 - McDonald's: Monopoly Original Race

UNIT9 - McDonald's: Monopoly Original RaceUNIT9 - McDonald's: Monopoly Original RaceUNIT9 - McDonald's: Monopoly Original Race


credits