Simon Neal


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We produced this super fun 30s TV spot to showcase just how spicy the new chicken burger is.... or isn't. Shot to Nelly's famous saucy track Hot in Herre the film zooms in on people tasting the burger for the first time and the opinion is divided. The aim is to get people talking, tasting and debating whether the burger is actually spicy or not as we all know spice is subjective.

Directed by Simon Neal for Leo Burnett.


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