Lipton: Fruit Me Up!

Takayoshi Kishimoto

Lipton: Fruit Me Up!

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Lipton “Fruit Me Up!”, is a social media physics game, directed by UNIT9 for DDB Paris.

UNIT9 - Lipton: Fruit Me Up!

The game play is dead easy. The look and feel of the experience is playful but very sophisticated, reflecting the quality of the products.

Players can discover two different worlds “Fruit Valley” and “Flower Hills”, with six levels each. The objective of the game is to use your mouse to flick fruits into the pyramid. A level is completed when 6 fruits land in the pyramid. The more you progress, the harder it gets to find the right angle to successfully place the fruits in the pyramid.

UNIT9 - Lipton: Fruit Me Up!

Each fruit has a specific behaviour, strawberries bounce, raspberries and blackberries splatter, blueberries break into clusters. Lucky items let you gain bonus points, extra fruits and more. Unlucky items make it harder to place the fruits into the pyramid.

UNIT9 - Lipton: Fruit Me Up!UNIT9 - Lipton: Fruit Me Up!

“Fruit Me Up!” launched on Russia’s three major social platforms: Facebook, VK & OK, with great success. A highly addictive game, due to it’s simplicity paired with a beautiful and appealing design.


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