Lean Cuisine: Weigh This

Jay Buim

Lean Cuisine: Weigh This

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UNIT9 partnered with Magnetic to create Lean Cuisine: Weigh This. This empowering film is about the accomplishments that women want to be weighed for instead of focusing on body weight. The video shows women weighing what really matters to them and what they are proud of having achieved.

The campaign got 1.4 million impressions within three days of its launch. You can join the conversation by searching #WeighThis.