J Crew: Over

Jay Buim

J Crew: Over

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“When you do graffiti, you write your name over and over again, so I got into using multiple letters. That’s why there are several Js and Cs and Rs from J.Crew.”

Greg Lamarche

UNIT9 Director Jay Buim’s video follows graffiti artist Greg Lamarche as he covers a temporary J Crew storefront in Brooklyn, New York, with street-art-inspired stylised typography.

“When you’re an artist, everything you see around you is potential inspiration.”

Greg Lamarche

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