Fruitshoot: Champion of the Playground

Fred Aven

Fruitshoot: Champion of the Playground

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Kids can compete with each other in a virtual playground with Britvic’s Champion of the Playground, a branded online gaming platform that merges real world activity with online bragging rights.

UNIT9 - Fruitshoot: Champion of the Playground

Micro-chips embedded in bespoke digitised skipping rope and hackysack record a code when the child practices certain skills.

UNIT9 - Fruitshoot: Champion of the PlaygroundUNIT9 - Fruitshoot: Champion of the Playground

Every kid in the country competes on one gigantic leader-board. The more they play, the higher they score. The website includes webcam games encouraging sporting activity at home.

UNIT9 - Fruitshoot: Champion of the PlaygroundUNIT9 - Fruitshoot: Champion of the Playground

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